Born in the hills and praised on the street, Huffer has firmly settled itself as an iconic streetwear brand inspired by innovation and style. Since 1997 Huffer has uniquely brought together fashion and functionality delivering seasonal collections through to technical outerwear and print stories that graphically represent the brand. With a long history comes a depth of experience in the clothing game.

Influenced by New Zealand and inspired by the world.

Huffer 5:15 Community is everything. Here’s how we’re backing ours.

There’s plenty of talent in our own backyard. Getting heard can be the hard part.Huffer 5:15 is a platform shining a light on the talent coming through Aotearoa’s music community. We’re giving local talent space to share what they’re about—and helping them reach beyond the people who already know their name.

Five questions. A 15-minute set.The concept is simple. Five questions to get to know the people behind the selections, hear what moves them and understand the influences behind their sound. Then a 15-minute set to get into it.Huffer puts its resources behind each production and shares the videos on YouTube, using our reach to help local talent get seen and heard.

Local talent. More ears.We’re here to make introductions, build connections and give the talent in our community more opportunities to be discovered.You can help take it further. Have a listen, find someone new and pass it on to a mate.

https://www.youtube.com/watch?v=pFfulTmxStw