You Are Here
No sleep, nothing to eat and nowhere to park your feet. Huffer winter goes around the world in
It’s experience, not expenditure. Finding lost spaces, secret cities and inscrutable geographies.
Dangerous creatures, unruly places and beautiful people coming together in new madness.
Window pane checks rub up against dusky tones, bright blues and deep maroons. Stripes, heavy brushed cottons and oversized coats are here to help you keep your shit together.
Causing chaos in the known unknown. Going nowhere but finding somewhere.
You are HERE.
Since the runway at Fashion Week 2016, Huffer Winter 2017 has been an eagerly anticipated range. Boasting oversized and cosy layering pieces in relaxed, warm, and natural fabrications. True to form, the range has a strong underlying technical element which shows through in both construction and form. At the heart of the range you will find the Huffer custom print – of course. Using the google ‘YOU ARE HERE’ symbols and the Huffer three ball logo – two iconic symbols rolled into something real. With new merino wool options, jackets to keep you warm and rain shells to keep you dry, this is a range to help you keep your shit together.
The campaign was born with bulging bags and open minds, a small low key team of creative types, headed up by Head Honcho Steve Dunstan. The destination, Melbourne, was a natural choice as Huffer continues to build in Australia, tapping into communities, keeping it local. With the ‘YOU ARE HERE’ pin on Little Bourke St, the backdrop for the Winter 2017 campaign was found. Urban street aesthetic at its best - letting the garments speak for themselves, while causing chaos in the known unknown.