Huffer Launches the Mother of All Jackets in Celebration of 20 Years.
Utilising functional outerwear design experience and an urban upbringing, we have uniquely applied a street aesthetic to Down collections season-on-season. Having recently celebrated our 20th birthday and with 20 years of research and development behind us, it is only fitting we release the mother of all Down jackets, aptly named the D-97, in celebration and reflection of two decades of sweat, tears, great people and epic parties.
Presenting the ultimate anniversary Jacket - the D-97. Over two and a half years in research and development, this ultimate highly technical 100% waterproof Down jacket is the perfect mix of nostalgia, technology, function and form to celebrate the milestone.
Featuring 100% Goose Down 600 fill power for maximum superior warmth, the seam-sealed, welded, down proof chambers makes the D-97 jacket completely waterproof – a first for our long history of developing highly functional outerwear.
But not only is this the ultimate Huffer Down Jacket it is also a piece that celebrates 20 years in the business. 20 unique touchpoints from the past 20 years hauled out of the old vault make this a truly unique and collectable piece. The touch points include old Huffer logos, Hufferisms, historic colours, artwork, patches and more. The 20 touchpoints are hidden for the wearer to discover, although, a booklet accompanies the jacket which details the origins of these touchpoints in the form of thoughts and reflections from co-founder and current Grand Poo Bah Steve Dunstan.
And to top it off the D-97 Jacket is a Limited-Edition piece with only 97 jackets being produced. Each jacket is individually numbered and will arrive in a presentation box with a book celebrating 20 years in the game.
We have married the essential ideas of functionality with contemporary street fashion and the D-97 is the perfect example. Not only is it a celebratory piece marking a special milestone, it’s functionality and practicality aims to enhance the lifestyle of the wearer.
Most of all, it is an outermost expression of street stealth and a sign of big things to come.
The D-97 not only looks dope, it keeps you high, it keeps you dry, it keeps you fly.
The D-97 Jacket will launch late July. Stay watching. Keep it real.