Summer 2017 – Miami Daze

CAMPAIGNS

Faded rides and suspended lives. Take a trip to nowhere land on the way to adventure land. 

Flamingos creep through palms, sharks circle dinghies, imminent danger but we’re none the wiser.

Huffer Summer ’17 is electric blues and mellow yellows that get you from dusk till dawn, the palette is pastel yet bright like a faint neon light and light denim that shines in ice and white.

Strong cocktails and cheap motels ‘cause we can’t afford hotels

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Huffer presents Summer 2017; Miami Daze. Inspired by the metro beaches of Miami, art deco buildings and sand on the boardwalk in the scorch of the summer heat, Huffer continues a fluid street aesthetic across their latest collection with a range of familiar and new silhouettes. Offering custom stripes with a vintage feel, washed cottons and iconic prints, the range is completed by soft pastel hues in natural fibre fabrications that are easy wash, easy wear and keep you cool and fresh during long Summer days.

The renowned custom Huffer yardage showcases two different viewpoints. The view from below is the “Sharky” print showing dangers in the depths with sharks circling dinghies. The view from above (inspired by aerial photographs) is ‘Lounging’ - an intricate, custom all-over embroidery of lounging beach chairs, umbrellas and nude sunbathers, that feature on men’s shorts and trousers and women’s skirts, dresses and dungarees. A tropical palm print with a twist found on both men’s and women’s garments, is the standout fabrication for the season.

The backdrop for this campaign: naturally, Florida Keys. A low-key Huffer team returned to Miami swapping the mosquitos and gators for beaches, pools and pink houses. Shot over two days in two different locations, Fort Lauderdale Beach and the iconic “The Pink House” provided the perfect locations to capture the quintessential Miami summer vibe. 

Sending peace and love to all the Florida peeps.

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