Huffer NZFW 18
Huffer NZFW 2018 / Headlining Desiigner
Huffer turned 21 last night, in a massive celebration and music showcase at New Zealand Fashion Week 2018. An epic 21st party, with US rapper Desiigner – the man behind the hit track Panda, taking centre stage.
Guests packed out the Powerstation, and the party started as soon as you walked in the door, with drinks flowing, homies catching up and the jostling crowd dotted with bright Huffer Down jackets. Standing on its strong cultural pillars of fashion, art, community and music, this show had them all. At the pinnacle was Desiigner, the very pinnacle of streetwear himself. His music, his strong street aesthetic and ability to connect with Huffer’s people was a natural fit.
With inclusivity at the heart of everything Huffer does, there is no front row at this show, just people, having an epic night. And for those who couldn’t make it to the venue, live streaming across the globe. True to form, this was not a one man show. Huffer also secured influential Australian musician, producer, director mastermind and photographer Ta-ku to score the show and showcase a collaborative video piece curated especially for the event to launch Huffer’s support of the Mental Health Foundation.
This played a key part in the show’s messaging, shining a light on mental health and suicide prevention with a focus on the youth demographic, a cause very close to the brand’s heart. Founder, Steve Dunstan says “We see an opportunity for us to be the vehicle for conversation. We are learning, and this is a long term collaboration which we will navigate through with the people. For us to bring artists like Desiigner, that can really connect with our people, is a way to forefront the conversation’.
To mark the special collaboration, a limited range of ‘People Presence’ beanies, tees and tote bags featured in the show and were available to buy immediately after, ($10 of proceeds donated to the Mental Health Foundation).
As for the collection itself, the Huffer love of 1990’s streetwear was front and centre, with a strong focus on its coveted outerwear and down category. Colour was bold and street edge at its purest. Continuing the global theme, the striking outfits were topped off with bespoke bold coloured Nike iD’s, cementing the street scene.
This year was about celebration, but also marked a step change with an emphasis on the brand going global, and a real sense of maturity with the announcement of the charity partnership. Not too mature of course, with the party going well beyond decent and a morning after event to stave off the hangovers. Cheers to that.
HUGE SHOUT OUT TO ALL THE SPONSORS, FRIENDS, FAMILY AND GENERAL AWESOME PEOPLE OUT THERE THAT MADE THIS POSSIBLE. YOU KNOW WHO YOU ARE.