Down 2018 // In-store and Online

CAMPAIGNS

Huffer presents 2018 Down

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With over 20 years of Research and Development behind them, it is only fitting that Huffer release their most comprehensive Outerwear range to date. Utilising functional outerwear design experience and an urban upbringing, Huffer have uniquely crafted a street aesthetic to their Down collections season-on-season since ‘97.

A highly anticipated range since the runway at NZ Fashion Week, Huffer bring back Classic Down and Street Down Jackets and Vests, with a improved functionality from significant investment in product development. New water-resistant coatings and technical, 7-layer Down Proof Chamber technology, along with the highest quality down fill make for high performing, non-leaking, comfortable and ultra toasty pieces ready for all conditions. In a colour palette to stand the test of time, you’ll be stepping up in bright red, navy, khaki, tan and khaki camo – a custom print fabric uniquely created from a topographic map of the Southern Alps.

Following the success of the 20th Anniversary D-97 Jacket, Hufferalso  delivers with the introduction of Huffer Super Down, the mother of all jackets. A culmination of 3 years plus research & development. Arriving in April, these jackets are strong on street appeal & urban aesthetic, with game changer functionality and practicality to enhance the lifestyle of each and every wearer. Throwing down some serious cred, Super Down is a fully waterproof, seam-sealed Down jacket with 100% Goose down. The Super Down outer shell is an investment in the highest quality jacket in the game - to keep you warm, dry and fly.

A new addition to the Outerwear collection are Insulated Loft Jackets and Vests. These street inspired pieces feature insulation wadding made from 60% post-cosumer recycled content, catering to all wearer. 

It’s easy to get carried away on the vast technical aspects of this range but in true Huffer style these are under the radar, and a strong quintessentially street campaign from the heart of NYC lets the Down range speak for itself. Humbled to have award winning photographer and director Tom Gould on board, the capture of Huffer Down 2018 coincided with the first snowfall of the season in downtown NYC. Long hours, short days in the vast metropolitan wilderness. Bright reds and moody navy against the natural beauty and raw energy of the endless city scape.

Big plans, little time. Dry and fly in Huffer Down. 

Shop the new Huffe Down Collection Here

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