New Season / Certain Uncertainties
Huffer presents New Season: Certain Uncertainties.
A bold collection sees a leap into the known unknown this Autumn. There’s a refreshing feel to this range with bright new season red and emerald green taking centre stage, while maintaining the simple, well-crafted street style from the Huffer of old. The certainty of recognisable pieces accompanies the freshness of new silhouettes to make this an exciting and covetable range.
True to form, the launch is accompanied by a strong, quintessentially street campaign from the heart of NYC. With award-winning photographer and director Tom Gould on board, the capturing of ‘Certain Uncertainties’ coincided with the first snowfall of the season. Long hours, short days in the vast metropolitan wilderness. Bright reds and moody navy against the natural beauty and raw energy of the endless city scape. Big plans, no time. A leap of faith.
Custom Huffer yardage from an alternate universe, retro multi-coloured stripes and vintage blue wash denim. Strong custom embroidery detailing and knit yardage, traditional check and brushed cottons. New Season. Certain Uncertainties.