In our summer of 2010 – we taKe the super old and MIX it with modern youth energy. Like: mix it up. Look at the old and make that sh*T new – we have some cRopped shoRt shorts for doode's (along with a handful of other styles that take direct reference from some older styling – A pleat front pant for instance) – that could woRk pretty good on the bowling green worn by a 73 year old. – and we like dat – we want our HUFFER to pop bRoad appeal, to hit our core customeR, but then we want

this huffer to stretch its appeal beyond just an AGE GROUP – we want our HUFFER on your Gdad. We want you high fashion fashionista’sin it, and we want Your grand pop's in it. There is so much goodness in the old, the lamps, the wall paper, the picture frames that we have been running for LONG TIME.– that we are going to Run for MUCH LONGER TIME. there is a timeless appeal with something / ANYTHING that has stood the test of time. Like 3 dots. LIKE HUFFER.